Proposals away! We've managed or helped write winning proposals for contract opportunities ranging from less than $100K to $2B, and for clients with fewer than 20 employees to those with more than 20,000 employees worldwide. Agencies we've proposed for include the US Army Corps of Engineers, City of Dallas, Dallas ISD, Bay Area Rapid Transit, Los Angeles County Metropolitan Transportation Authority, Chabot-Las Positas Community College District, Orange Country Transportation Authority, Southern California Regional Rail Authority, Sound Transit, Sourcewell, Valley Regional Transit, to name just a few. Opportunities have included facilities, environmental, water/wastewater, public transit, and fleet management.
We've created content and managed social media for a range of clients in the U.S. and internationally, including a retailer with multiple locations, a telecommunications company, and non-profits with international visions. Our services also included script development for video and radio, various marketing campaigns for social media and in-store, branding, email campaigns, and managing customer engagement. Check out this portfolio to see samples.
Holy content migration, Batman! As part of a high-priority and highly visible migration project, we successfully migrated to a new knowledge management system more than 300 knowledge base articles for AT&T's DIRECTV, email, and Internet services. We conducted extensive content audits; worked with product managers, UX developers, Marketing, and subject matter experts to define content types, taxonomies, and templates; implemented SEO strategies to improve search results; conducted extensive usability testing; created and revised content to increase usability and accessibility; and worked with community forum managers to identify knowledge base solutions that addressed customer questions.
We LOVE strategy! For this project, we partnered with Idean to create a content strategy to increase customer engagement for one of Intel Security's products and a mobile app. We worked closely with CXT, Marketing, and other stakeholders, and reviewed user flows and personas, customer journeys, content delivery systems, website and knowledge base content, social media, and other resources to develop the strategy. We defined voice and tone, provided additional recommendations to improve customer engagement by persona, and provided several copywriting samples. Intel Security also asked us to present the strategy to facilitate buy-in, so we did! We developed a presentation that told the content strategy story (humor included) and jumped on a plane to deliver it to the stakeholders. We even used the presentation to train several of the client's content writers on the new strategy. The strategy was what Intel Security wanted and provides a roadmap for their content moving forward.
For this client, we wrote a comprehensive, integrated PR and marketing communications plan to communicate the client's new mission and vision and to improve its reputation. The strategy included creating a Social Media Marketing plan for corporate communications; developing various forms of content, including press releases, FAQs, media Q&A, thought leadership pieces, social media posts; and providing guidance for Corporate Social Responsibility.
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